At the heart of every Audi lives our long-standing slogan - Vorsprung Durch Technik. These three words cleverly encapsulate the Audi philosophy of progress, innovation ... our forward thinking ability to anticipate the needs of rapidly changing times by consistently creating cars that evolve with humankind. As someone who has a relationship with Audi, whether you own an Audi or if you simply identify with Audi ideology, we welcome the fact that we can interact with you through a wide variety of events and sponsorships.